The Background:
- Nestle’ Nutrition has been a leader in pediatric nutrition for over 40 years in India
- Since the last decade it has been innovating to offer more nutrition based foods to children aged 0 to 5 years
- Considering its quasi nutritive nature, it was not easy to market through mass media
- Reaching out to doctors directly was thus a fair way to penetrate the market
- While it was already a challenge to scale up events in Metros and Tier II cities, Nestle found it difficult to reach out to remote regions of India
The Problem:
- Space was finalized at a short notice
- Maximum regions were to be targeted
- Time gap between two events was very short
- High transport and setup cost
- Not all events followed the standard guidelines
- High team cost and effort for coordination
The Acquired Solution:
- We created an event set up design in accord with Nestle’ marketing team
- It’s modular construction helped extend or reduce the design to fit the space booked at an event
- The set up was foldable with compact packaging that reduced transport cost
- Our project manager managed all coordination for locations, while the central team at Nestle’ got pictures of
the ready event sent a day prior on Whatsapp!
There were 8 set ups which were being moved across 80 cities
- All set ups were same, thanks to our inhouse modular assembly line production
- All set ups were approved by the Nestle Nutrition marketing team
What this means for you?
The Product
- Customized event set up / stall design
- Mfg. with modular construction
- Print production
- Standard packaging bags & cases
The Service:
- Space recce
- On site installation & tear down
- Logistic management
- Dedicated project manager
