Ways to Optimize your Networking at Exhibitions
To be successful at your exhibitions and conferences, you must have a good sense of communication to be able to establish lasting relationships. That’s why you need to learn how to build trusting relationships on your exhibition stall with smart design. Exhibitions are the ideal place to find clients and new partners. But the results are sometimes not always there despite all the goodwill that you put in your stand.
Follow the guidelines of the industry, starting with shaking hands and looking people in the eye, and speaking to them confidently. Your counterpart will trust you. It is interesting to distribute your business cards on your stand to stay in contact with your prospects. Instead of talking to as many people as possible, establish valuable contacts that will later turn into clienteles. Here are four ways to plan your exhibition stall to achieve your results:
1. Exhibit at the right exhibitions
Exhibit at exhibitions and conferences that your target audience is a part of. If you want to meet influencers in the industrial world, you need to look where they are building their networks. If the person receives an award, try to make it to the event. If he’s writing a book, go to a book signing. Before the event, it is essential to do some groundwork! Try to discover everything about the people you are aiming at. This will give you topics of conversation to establish a relationship. Smile as much as possible. The smile is communicative.
2.Be a good speaker
Apart from creating an attractive stand design with some of the creative exhibition stall design ideas, you need to engage your audience through communication. Many people think that extroverts meet and chat more easily with people than introverts. It may be true. But introverts tend to listen more to their interlocutors. Learn how to ask questions to start a conversation. Be curious!
The people you meet are often specialists in a specific field. Therefore, pay attention to what they are communicating with you. Start a conversation by asking the name of the person you’re talking to and their job. Then ask open-ended questions to learn more about him and find a common area of interest. You will inevitably find some: same last name, same industry. Share your ideas and then get back to business. You can revisit your products at your exhibition stall to draw their attention to your business.
3.Forget the pitch at Exhibitions
Exhibitions are more about building connections rather than just pitching them about your products and services. While your exhibition company in Mumbai will take care of your exhibition stall design for your brand, you need to work with your stand staff to create the ideal first impressions in front of your audience. You need to consider that some attendees come only to network, not to buy. They want to sell their products. But you too can not try to sell at all costs. You will be able to chat to establish a contact who will buy your products later. If you are exchanging your business cards, write on the back why and how he contacted you. Always remember that the best way to increase confidence is to take the next step.
4.Ways to create contacts
You are not the only exhibitor at the event with whom visitors chat so, they are bound to forget most of the conversations. Customers buy on average after seven contacts. Hence, make sure you follow up with them on an active basis. You will, thus, be seen as a professional. Communicate with your contacts, whether by phone, text, or email and remind them where you met. Use tracking software to take notes on progress. Plan your next meetings and steps. You don’t require a big network to be successful. All you need to do is maintain contact with your existing customers. Create customer lists to develop your relationships.
Creating and maintaining business relationships is always done the same way. As you go, you will become a communication pro. So, make sure you consider the above points to optimize your networking skills at your exhibition stall.
