The Background:
- Agilent is a leading provider of laboratory equipment worldwide for life sciences, diagnostics and applied chemical
- Being a B2B player in the specific field, they rely heavily on exhibitions and conferences for marketing
- They participate in 3 large exhibitions and around 7 conferences annually
The Challenges:
- Too much coordination to participate in multiple events every year
- Inconsistent look and feel across events
- Finding a reliable local vendor to execute shows
Our Solution:
- We designed a custom – modular stand for their annual event calendar
- This provided a customized look and feel
- All the benefits of modular construction
- Same design could be reconfigured depending on the space size and layout
The Result:
ONE KIT MULTIPLE SOLUTIONS:
- Agilent could use the same booth for 36 exhibitions and conferences over 3 years
- This reusability resulted in a cost saving of 18% only with the material and service cost
- Prebuilt design and pan India execution of Insta also reduced their manpower cost
