Groz is a garment equipment manufacturing giant headquartered in Albstadt, Germany, and has a presence in multiple countries across the globe.
Groz- European Garment equipment manufacturer approached Insta Group with their request to build booths that were designed and follow all German booth-building standards and quality control measures. They also wanted the booths to be easy-to-install and reused across locations in India. They participated in multiple hi-end shows throughout the year, so the booths had to be premium and good-looking.
Requirements put forth by Groz:
- Build-booths according to German quality control measures and booth building standards.
- Premium-looking, easy-to-install, and re-usable booths for multiple hi-end events.
- Groz wanted to attend these events to showcase their products and introduce them to their dealers and retailers.
- They wanted medium size booths to hold their products and staff in the booth.
Our Solutions:
After careful study of all the standards and guidelines mentioned by the German Principle, we created the following solutions for Groz:
- Modular booths in multiple sizes from 24sqm to 60 sqm furnished with clean and crisp graphics. The graphics were printed on large format fabric with high-quality dye sublimation technology.
- The booths were made portable, so the team at Groz could easily carry them for the many events they were attending in the year.
- The stands were backlit, which offered an amazing appeal to the setup and made them stand out in the crowd.
- We maintained all environmental parameters mentioned by the regulatory authorities. We also followed all booth-building guidelines as they were a quintessential requirement for the brand.
- The company participated in multiple shows that year namely GMMSA, India ITME, IMACH, Tech Textil, Graknit, IILF, GTE, and more. These events were held in the Top 5 cities and hosted high-profile audiences.
